The video was directed by critically acclaimed and Grammy-nominated director PR Brown (Korn, Slipknot, Motley Crue, Audioslave, Miley Cyrus, Green Day, Alicia Keys), who also lensed the video for the previous single “ Chris Watts.”īrown also weighs in on the visual, saying, “Monsters live among us. We can either live in denial and imagine they don’t exist or we can dig deeper into what makes them tick so we know what to look for. For this video, we really wanted to explore the madness, that compulsive energy behind Armin’s frame of mind. There was something particularly twisted about the idea of him being addicted to cooking shows. “The idea was built on following his manic progression of working on a recipe. Something, that by anyone’s standard, would be a complete failure, yet in his eyes, a masterpiece of delicacy. I’m so grateful that Skynd embraced this concept and fostered the vision of something that was truly uncomfortable to even film, much less think about.
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